A Trojan Pig does/ not a Horse make. So sayeth/ “Trojan Horse Maker”

Yes that is a Haiku, but it also neatly articulates the wisdom of the Trojans. I think the folks at Monty Python picked up on the necessity of appealing to the wants/needs of the target audience, and then spoofed it with the Trojan Rabbit. Quite funny.

More to the point: serious applications of social media and social-gaming are possible, desirable, and potentially innovative. BUT, never forget the tastes of your target demographic. If your audience wants a horse, you must give them a horse before you can do anything else. Give them a rabbit first, and you may not get the desired uptake.