I think the formulas exist already, no need to reinvent them. We will use Contextual Innovation to derive our Immersion formulas. I present two examples: Casinos and Hypnosis.
Casinos are all about immersion, further, they are also very much interested in “Sticky Immersion”. So lets show a couple of casino formulas:
Casino Immersion = Multi-sensory environment + elimination of “outside world” reminders + attentive needs fulfillment + “make me feel important”
Casino Sticky Immersion = Casino Immersion + Effective ability to meet expectations + Surpassment of expectations in an impactful way + delivery of services better than the next-best provider
Hypnosis is a blunt form of demonstrating Federated Reality(your awareness/mind are detached, but still in partnership with your body). Hypnosis may have its own goals, but the first objective is to shift patient awareness away from physical stimulation.
Hypnotic Immersion = patient willingness + effective tool(i.e. therapist)
VR must deliver the best of a Casino, and the willingness of a Hypnosis patient
VR Immersion = Union of(Casino Immersion + Hypnotic Immersion)
VR Sticky Immersion = Union of(Casino Sticky Immersion + Hypnotic Immersion)
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