Un-Rapt

"Un-Rapt":  “Considerations of Sensorially Perceived Immersion in Selectively Irrelevant Contexts and the Cognitive Auto-response that Catalyzes the Restoration of a Preferred Bio-Psycho-Social State Generally Identified by a Reconciled Singularity of Cognitive and Sensory Perceptions.”

In other words: 

We often find ourselves surrounded by contextual elements that we feel don’t matter to us, but in many people, it has become a reflex to filter out all of the contextual elements that we feel are not important, thereby paring down our conscious thoughts and sights to only those things that we choose to take interest in, and this simplified, personal(sensorial/Cognitive) harmony, produces a state of consciousness in which we are most comfortable, or that we most desire.  

We need to care deeply about this concept because if we are the mass producers of “contextual elements” that are consistently visible, yet filtered out of a population’s real-time consciousness, we will not achieve our objectives.
 

There is a great “Allegory of the Sign Maker”,  who is so successful, that all of his neighbors buy his signs, until the roadsides are so saturated with iteratively more elaborate signs that two things happen: 1) The Sign Maker’s own sign is “lost” in the forest of other signs and no one can now find his store 2) Passersby begin to collectively associate all of the signage as irrelevant, and it ceases to remain( via subconscious selective filtering) part of the person’s current-state awareness ( a perfect example of this is Route 22 around Greenbrook….), and the combined investment in the dense forest of signage experiences an ever declining level of value