Real Gaming, Real Markets, Real Corporate Value
Most Knowledge-worker
driven enterprises are plagued by:
-
Large amounts of information with perceived
value, but no method to realize this value
-
The perceived value is never realized because
the raw materials are not converted into consumable Knowledge Products that are
in demand
-
Workers are rarely compensated differently for
output that is high demand vs low demand
-
Workers are often busy constructing low demand
goods due to a misguided directive regarding actual demand or importance
-
In a segmented worker population information is
generally not accessible universally, and thus high-potential Knowledge
Products are never created
How do you really
know if your data assets have value?
-
Establish a market in which data is offered as
raw materials to talented creators who stand to benefit from turning these
materials into valuable finished goods.
-
If the best and the brightest have enough
freedoms, a proper incentive, and a structured marketplace, consumers will soon
tell you what has value and what does not.
User Generated
Content in the form of information oriented “virtual goods” is the basis for a
free-market virtual economy.
-
Create templates, reports, illustrations,
presentations, renderings
-
List a problem that needs to be solved, or
simply create a challenge
-
Become an agent, salesman, architect, or
scientist.
-
List your goods for sale, create an auction,
take commissions, respond to requests
KnowledgeVenture is Enterprise Social Gaming
at its finest:
-
All the essential game-play elements
-
All the best from successful Social Networking
platforms
-
AND real business value
Not only does
KnowledgeVenture maximize the leverage from existing assets, it enables
employees to try their hand at producing the goods or services that
traditionally come from someone in a different department.
-
Virtual “role play” enables employee curiosity
-
It also serves as a virtual resume for someone
who might like to get established in another role.
Regardless of the
motivation, Knowledge Venture creates value for the Enterprise.
KnowledgeVenture - Monetize the Enterprise!
-
Create a UGC Marketplace “Enterprise UGC” –
Applying Virtual Economy Principals to everyday knowledge workflows
o
Let supply, demand and content creators
streamline your operation
o
Reward suppliers for producing high demand
content
o
Use Virtual currency to buy reports
o
Enable currency to be redeemed for :
§
Days off
§
Cafeteria
§
Coupons
§
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KnowledgeVelocity – The time that it takes for raw data
entering into a system to exit the system as Knowledge Product
Kinetic Knowledge – the distance a piece of information can
travel across the supply chain lifecycle
-
R&D data gets to step 1. Whoever figures out how to advance the data
another step, gets points
o
A homerun would be advancing the data all the
way to the patient in a meaningful way
Stored Value – the sum of all virtual currency stagnant
within the system
Stimulus – mechanisms for coaxing stored value out of the
system
Stagflation
Monetize the Enterprise!
In a knowledge-worker driven enterprise economy, quite
often:
-
Large amounts of raw materials with perceived
value, are not converted to consumable goods that are in demand
-
Workers are rarely compensated differently for
output that is high demand vs low demand
-
Workers are often busy constructing low demand
goods due to a misguided directive regarding true demand
-
In a segmented worker population, quite often
diversified input regarding demand, quality, improvements is not facilitated
What does your economy need?
-
Economy
o
A currency
o
A marketplace
o
A mechanism to create Virtual Goods
Virtual Goods Auction
-
Post questions and solicit answers
o
JustAnswer.com model
Fun
-
All the usual gaming and Social Media elements(4
S’s, etc.)
Product – Research Avatar
-
Buy a document template
o
UGC templates for all sorts of business uses
-
Begin customizing it
o
Accessories = Content
Services
Agents
o
Virtual Patents
§
Have a really good idea? Get a virtual patent
before publishing
o
Have a good idea? Hire an agent
o
Agents collect fees for advancing an idea
through a round of approvals, finance, etc.
§
CFO Agent
§
CTO Agent
§
Compliance Agent
§
Marketing, Promotion, Branding
Piracy as an Asset
Economies of Scale
-
Products are easily duplicated by the first
purchaser
o
Solution: reward contribution immediately via
micro-transactions
o
Rational: The goal is not on completing a
product, it is on completely a valuable step
-
Piracy = Plagiarism is a mortal sin within
science and medicine
-
As long as intellectual property is tagged or
identified, piracy is ok
o
Passing it along is shameful, and we can find
you
-
A mechanism must exist(ala wiki) to enhance an existing
product
o
Purchase a revision or update
-
Duplication and digital forwarding allows good
ideas to move rapidly
Digital Democracy
-
Digital distribution is so ‘lowest common
denominator’ that anyone with creativity gets noticed and famous. Pirates are
the best advertising agents out there
Piracy Drives Innovation
-
Black-market copies of video games in some
markets caused hesitancy to distribute
o
The resulting gaps drove innovation of online
gaming and subscriptions
-
If wholesale plagiarism was an issue, in-demand
creators could launch subscription services
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