The 10 Point Guide to Real Innovation in Medication-based Healthcare Services:

The 10 Point Guide to Real Innovation in Medication-based Healthcare Services:

1.      Don’t wait for change. Use Phases to achieve the Strategic Goal

a.      Regulations, Meaningful-use, Reimbursement Models,

2.      “Different” does not equal Innovation

a.      Innovation will be different, but Innovation will also deliver improved Outcomes

3.      Do not target “Behavior Change” as a critical Objective

a.      Better targets are those things that shape behavior

4.      Human Centric Design

a.      Think of your end-user as a person, not as an Agent

5.      The Elegance of Assembly

a.      Large amounts of anything inherently contain empowerment. The amount of this power that can be unlocked is a function of elegance.(kinetics and Conservation)

6.      Frictionless Processes

a.      The quickest path to effectiveness is the one of least resistance

7.      Digital Brand Personalities

a.      A dynamic set of digital instances that uniquely influences: Cognitions, Motivations, and Behaviors towards an Essential Transaction

8.      Put Patient Empathy into the Money Flow

a.      Drug Discovery, Adherence, Support = Empathy and Transactions

9.      Understand who measures success, and how they measure it

a.      Scientist, Sales, HCP, Patient, Payer, Government

10.  The common denominator of cohesion is not a compromise.

a.      The greatest innovations waiting to happen will be derived from a better understanding of ourselves, and the action we take with this new found wisdom